"The School of Earth" by Or & Lior Paz - Advertising clip for closing deals
- Lapa Studio
- Aug 12
- 1 min read
Also a very interesting project with very special and nice people to me!
The guys bought and fenced off a plot of land in Portugal. Forest, streams of running water, fir trees, birds and fresh air.
They believe that it is very important to teach children the beauty of solitude with nature and encourage families to come and spend the weekend with them!
As someone who shoots advertising, this is a very difficult project for me. The thing is that the target audience for such a product is not infinite and it is extremely important not to accidentally capture too wide an audience, which will lead to a wave of refusals and bad reviews.
This is not just a camping! This is a school of nature.
You can either shoot such ads brilliantly or not at all!
In the end, I went to the guys once and shot this:
But this time we were missing the whole atmosphere!
We were missing the cast, the guests and ing with the guitar. Eating together in the open air and smiles.
So I came back and gave the guys this:
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